From the start, I always wanted The Fading Theory Barber Shop to be unique and provide a great shop experience for my customers. That’s why I started this, to serve my customers. I was shocked and disappointed at the way the barber industry had changed over the last 50 years and how some of today’s shops have become a den of unprofessional, unlicensed and uninsured hubs of illegal activity. You have seen them. Where did the professionals with class go? Many retired or passed away and left voids in this historic and beautiful industry. The Fading Theory was never meant to be a multi chair, multi barber business. I created the company as a way to cater to my specific clientele in my environment. From time to time over the years I have brought in other barbers so that they may handle walk-ins and, or children as I do not routinely service either.
A barbershop should NOT be a place where it is acceptable to disrespect our women and ourselves. The barbershop should not have an anything goes atmosphere, and allow people to engage in shady backroom transactions, or behaviors. I have heard the saying, “men will be men” I beg to differ. Boys will be boys, but “men” know how to adjust to the situation and any room they enter, while carrying themselves appropriately. Sadly many modern men do not understand this. The barber shop should be a place to receive knowledge and witness integrity and professionalism. A place for exemplary customer service that enhances the reputation of the community. If you would not feel good about bringing your child to a shop, because of all that goes on in there, or you wouldn’t bring your mom, dad, or refer your boss to that shop, why would you go there? So you can be cool with the “hip crowd”?
Let me be clear, what I want to offer is pleasing aesthetics and provide clean, professional, old school services that have been updated with modern style and techniques. I want to offer multiple ways for you to pay for services and the ability to book appointments from the comfort of your home 24/7, via computer , smart phone, or via our mobile phone app. If and when I decide to bring on other barbers and staff I want them to be well mannered, friendly, and as prompt, reliable, and consistent as possible, while continuously trying to improve. I want to build a brand and company that my beautiful ADOS community can be proud of. If by doing that it provides and opportunity for growth, multiple locations and multiple barbers then great. If not, I will continue to focus on my clients and service them as I always have. Lastly, I want you to feel good about selecting The Fading Theory for your hair care services. The Fading Theory is attempting to change this industry for the better. With your support, it will.
Sibou Walker,
CEO
Listen to the 2020 radio interview with our CEO.
